Protect Your Skincare Brand. Amazon is Literally Selling Trash

Protect Your Skincare Brand. Amazon is Literally Selling Trash

Wall Street Journal (WSJ) recently did an investigative report on people selling literally trash on Amazon. People would go dumpster diving in a commercial dumpster, cleans the item, and list them new on Amazon. Now, this may be a small percentage of stores on Amazon but this WSJ doesn’t exactly shine a positive light with Amazon stores. To Amazon’s defense, they are increasing their quality control on vendors selling on their platform.

Now, how does it relate to the skincare? If you’re going to use a 3rd party platforms like Amazon to sell products, then understand the potential risks you are taking as a business.

  1. Amazon gets bad PR, and it will also reflect poorly on your brand when sold on its platform
  2. Amazon decides to close your account for X, Y, or Z reason
  3. It’s easier to create an Amazon store. So the same can be said for your competitors that’s selling a similar product.
  4. You’re paying Amazon more for all these convinces
  5. Amazon is learning from your sales. Doing great? Amazon Basic version of your product coming soon!

Now, that’s not to say Amazon is a wrong platform to sell your products. It’s good to use it as one of the many channels to promote and sell your products. Amazon is learning from you with your sales data. Take advantage of Amazon with its analytics and marketing. But do not plan to build your whole brand on Amazon.

 

Do you have a positive or negative experience selling on Amazon? Comment below!

Wall Street Journal (WSJ) recently did an investigative report on people selling literally trash on Amazon. People would go dumpster diving in a commercial dumpster, cleans the item, and list them new on Amazon. Now, this may be a small percentage of stores on Amazon but this WSJ doesn’t exactly shine a positive light with Amazon stores. To Amazon’s defense, they are increasing their quality control on vendors selling on their platform.

Now, how does it relate to the skincare? If you’re going to use a 3rd party platforms like Amazon to sell products, then understand the potential risks you are taking as a business.

  1. Amazon gets bad PR, and it will also reflect poorly on your brand when sold on its platform
  2. Amazon decides to close your account for X, Y, or Z reason
  3. It’s easier to create an Amazon store. So the same can be said for your competitors that’s selling a similar product.
  4. You’re paying Amazon more for all these convinces
  5. Amazon is learning from your sales. Doing great? Amazon Basic version of your product coming soon!

Now, that’s not to say Amazon is a wrong platform to sell your products. It’s good to use it as one of the many channels to promote and sell your products. Amazon is learning from you with your sales data. Take advantage of Amazon with its analytics and marketing. But do not plan to build your whole brand on Amazon.

 

Do you have a positive or negative experience selling on Amazon? Comment below!

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