Business of Beauty
Episode 39: Sheri Koetting at MSLK Inc.
Learn How She Specializes in Helping Beauty Companies Find Their Voice in Today's Crowded Marketplace Through Branding!
Hosted by: David Lee
Our guest is the Co-Founder and Chief Strategist of MSLK, a branding agency based in New York. MSLK specializes in helping beauty companies find their voice in today’s crowded marketplace through 360° positioning — from overall brand strategy to brand identity, packaging, websites, and digital marketing campaigns.
She has worked with clients such as Aveda, Chanel, Joico, John Masters Organics, Maybelline, Ouidad, Redken, Sephora, in addition to many smaller brands.
She frequently speaks about marketing and branding at conferences around the world. In 2002, she co-founded the non-profit organization, Spark Design Professionals, and in 2012 Evolve Symposium. Both produce events and workshops dedicated to best practices and business acumen for design agencies.
She is proud that they are celebrating their 20th year of business and have recently received a host of awards worth celebrating. One of her favorites is the Rebrand Award, a global, business-oriented program reviewing and acknowledging the best in brand refinement.
Her superpower is designing with style and substance. Like brand archeologists, they have a team of experts that help uncover a brand's unique assets and polish them so that they are more apparent and effective.