Business of Beauty


Episode 37: Caitlin Durning at Meraki Media Management

Learn How She Grew An Instagram Following From 18K Followers To 500K Followers In Under A Month!

Hosted by: David Lee

Show Notes:

Our guest provides Instagram Training for Business Owners. She is proud that before she started her business, she was working for a local nonprofit in her hometown where she grew their Instagram following from 18K followers to 500K followers in under a month and surpassed her fundraising goal. She quickly realized that she was great at that and had to find a way to harness those skills and build a business out of it. A year later, her business, Meraki has coached over 35 women business owners, managed over 7 Business Instagram accounts, and teaches real strategies that can actually gain business owners more clients through Instagram! Her superpower is relating with people! She loves to communicate with others and she can share anything from video strategies, content creation, business insight breakdown, reels advice, and brainstorming! 

You’ll learn:

  • What it was like when she first started her business
  • Some Strategies that she used to help her clients
  • Why having an online presence is now more important than ever
  • How she was able to help beauty businesses with her work
  • Why success isn't connected to the amount of followers you have
  • What she learned from growing her business up until now


Beauty Business Info: Business of Beauty – Episode 48

Our guest offers legal services and consultancy solely for businesses in the beauty/cosmetic industry. She is proud that they are the foremost and only beauty/cosmetic legal specialist in Africa. Her superpower is running a full-time master's program in law in one state and ensuring her firm is fully operational in another state.

Beauty Business Info: Business of Beauty – Episode 47

Our guest help hair, beauty, and wellness brands visually communicate their unique genius so they feel proud and clear showcasing their growing empire. She is proud that they have transformed over 500+ brands. Her superpower is injected into the DNA of Digital Bloom, her work is fueled by her genuine love for transforming the way business owners see their brand. From supporting start-up seedlings navigate their branding confidence, breathing fresh new strategies into blossoming brands to being the creative brain behind some of the industry’s hero brand glow ups.

Beauty Business Info: Business of Beauty – Episode 46

Our guest is a business coach for the hair and beauty industry, he teaches a lot about prioritizing sales and marketing in their business and the incredible benefits this can have, especially coming out of COVID restrictions. They are the only company in the world in this industry that delivers fully paid clients to salons with no out of pocket costs! They handle all the marketing and sales for their clients so that they have more time to deliver incredible services for their clients. He is proud that in just 3 weeks, they made a single salon over $56,000 in sales - that's 113 new clients and over 670 new bookings for their business. Total, his business has now made over $2.5 million in sales for salons across Australia and the world. His superpower might be a strange one, but he'd say his superpower is the ability to quickly analyze a business and isolate the real problem they're facing. For example, he could spend 5 minutes talking to a salon owner about their problems and then zero in on what the real issue facing their business actually is.